Manipulating and Deceiving Viewers with Sound Bites and...

Manipulating and Deceiving Viewers with Sound Bites and Images In Duguid and Brown’s article ‘The Social Life of Documents’, the authors make mention of how documents usually tend to raise more debate than suppress it. This is true, as there can be an innumerable amount of possible interpretations for one document alone. However, while there is no ‘right’ interpretation of a document, there has to be a set of standards to abide by to judge all of these competing ideologies. This is where the use of sound bites and images used in news media tend to be a source of debate. First of all, sound bites are defined as ‘film segments within a news story that show someone speak without interruption’, while image bites are defined as ‘film†¦show more content†¦In so many words, the image can be influential in delivering a subconscious message. Another problem that occurs with the use of images in the media, is the disagreement that occurs when ‘textual crawls on the bottom of the screen ar e unconnected to the captions, images, and audio narrative’ they are shown in conjunction with (Wojcieszak, 10). This results in audience distraction, as the work required to comprehend the contradictory messages is similar to reading two newspapers at once (Esser, 4). Now for some specific examples of the juxtaposition of words and images in the media. In the aftermath of both 9/11 and Hurricane Katrina, CNN, Fox News and MSNBC, repeatedly used onscreen and audio messages during their broadcasts to add to the gravity of the already dramatic footage. In one case, CNN used images of military trucks and armed, uniformed men because they conveyed a sense of emergency and also because of their association with wars and danger (see Appendix A). This idea was further encouraged by combining this footage with the captions, â€Å"The Day After† and â€Å"America Under Attack.† Also repeatedly using the words â€Å"victims† and â€Å"soldiers,† Green 4 upheld the drama of this iconic–linguistic combination (Wojcieszak, 10). After the 9/11 attacks, the Palestinian rights activist Hanan Ashrawi was interviewed on CNN. She was trying to convince the American public of the unrepresentative nature of the celebrations thatShow MoreRelatedEnders Game by Orson Scott Card Essay example2588 Words   |  11 Pagesof philosophy at University of Colorado Boulder with thirty four years of experience touches upon the issue of manipulation in politics. â€Å"In their unseemly scramble for office, politicians have been derided for negative advertising, sound-bite sloganeering, pandering to popular prejudice, and various species of more or less outright lying. Many of these behaviors are subsumed under the general heading of manipulation† (Mills). Gaining support through lying is common in politicsRead MoreLogical Reasoning189930 Words   |  760 Pagesdowden@csus.edu. iv Praise Comments on the earlier 1993 edition, published by Wadsworth Publishing Company, which is owned by Cengage Learning: There is a great deal of coherence. The chapters build on one another. The organization is sound and the author does a superior job of presenting the structure of arguments. David M. Adams, California State Polytechnic University These examples work quite well. Their diversity, literacy, ethnic sensitivity, and relevancy should attractRead MoreStrategy Safari by Mintzberg71628 Words   |  287 Pagestime a new strategy is formulated, the state of structure and everything else in the organization must be considered anew. According to Andrews, Until we know the strategy we cannot begin to specify the appropriate structure (551). If we need one image to capture the sense of this school, it is that famous picture of Thomas J. Watson Sr. sitting, looking very proper, THE DESIGN S C H O O L 33 under a sign that says THINK. Thousands of copies of this picture were distributed in the lateRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesDiversity Programs 58 Summary and Implications for Managers 60 S A L Self-Assessment Library What’s My Attitude Toward Older People? 40 Myth or Science? â€Å"Dual-Career Couples Divorce Less† 47 An Ethical Choice Religious Tattoos 51 glOBalization! Images of Diversity from Around the Globe 54 Point/Counterpoint Men Have More Mathematical Ability Than Women 61 Questions for Review 62 Experiential Exercise Feeling Excluded 62 Ethical Dilemma Board Quotas 62 Case Incident 1 The Flynn Effect 63 Case Incident